Search Engine Optimisation Analyst

Hiring for A leading digital media company

4 - 9 Years
Delhi, Kolkata

Job Description

Job Title : Search Engine Optimisation Analyst

Qualification : Bachelor’s degree in computer science or related fields

Experience : 4-7years

Location : Kolkata and Delhi


Role Description:

  1. Holistic management of web-based content publishing platforms, including Content Management, content publishing and architecture management to drive seamless and rich user experience
  2. Liaison with Content creators, Design and UI/UX teams, Web Development teams taking ownership and accountability of scheduled and ad-hoc requests which include:

Content publishing through dedicated Content Management System (CMS - Text + Audiovisual) for in-house as well as syndicated/curated content

Real-time changes in UI/UX in close quarters with the Design and Development teams to ensure click-throughs and engagement

Troubleshooting

Vernacular Content tagging and classification on the CMS

Owner of content searchability and discoverability through effective tagging and SEO

  1. Overall coordination in web development and maintenance projects, working closely with product stakeholders (Content Creators, Product Managers, Stack and Architecture teams) to ensure on-time delivery of Feature Augmentations/Change requests
  2. Experience working with web analytics tools and digital dashboards - Google Analytics, GTM and provide significant insights into factors impacting online results
  3. Measuring the effectiveness of digital content by leveraging A/B and/or multivariate testing to refine performance over time

Skills Required:

  1. Bachelor’s degree in computer science or related fields
  2. Overall 4 – 7 years of experience
  3. Hands on experience working on web-based Vernacular (Hindi or Bangla) content publishing platforms and content flow management
  4. Fluency (read/write) of Hindi or Bangla
  5. Search Engine Optimization and understanding of HTML/Javascript/CSS
  6. Intuitive sense of UI/UX philosophies for content optimization
  7. Strong sense of web-based analytics tools like Google Analytics
  8. Program and Project Management

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

UG:B.Tech/B.E. - Computers

Company Profile

Ideal Placement and Consultants (P) Ltd.

The largest media company is expanding its activities in Digital media, and launching new websites for various channels.
View Contact Details+

Contact Company:Ideal Placement and Consultants (P) Ltd.

Salary

Not Disclosed by Recruiter

Role Category

Architectural Services

Role

Project Architect

Employment Type

Full Time, Permanent